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How to Optimize Lead Nurturing to Pump Up Your Sales Pipeline by Genius.com

October 07, 2009 - (Free Research) In this paper you will learn how the roles and responsibilities of marketers has evolved since the web has become a big part of your customer’s buying process. Read on to learn how you can optimize lead nurturing to pump up your sales pipeline.

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CRM and Social Networking: Engaging the Social Customer by Microsoft

June 09, 2009 - (Free Research) As social networking sites explode in popularity, the hype and interest continue to build. But sorting the fact from the hype can be a challenge. This paper discusses tangible ways that organizations can extract measurable business value from social networking by leveraging it in conjunction with Customer Relationship Management (CRM) solutions.

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Using Webinars to Engage Prospects by Citrix Online

August 19, 2009 - (Free Research) View this on-demand Webinar to hear Ken Molay, president of Webinar Success, share tips to help you prepare and deliver Webinars that build enthusiasm among prospects, leading to easier sales communications and higher conversion percentages.

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Delivering Quality Leads, Not Just Quantity: The Interactive Value of Webinars by Citrix Online

December 01, 2008 - (Free Research) Using interactive media such as Webinars can help marketers effectively balance quality with quantity when it comes to lead generation. Download the white paper to learn more.

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Driving your Channel Business in High Tech Industries by SAP America Inc

August 07, 2009 - (Free Research) As global competition intensifies and customer-centric business strategies evolve, high-tech companies must rethink their channel strategy and how they want to engage with partners to successfully market, sell, and provide service to end customers.

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Seven Tips for Profiting from Lean Times with CRM by Oracle Corporation

January 26, 2009 - (Free Research) With their rapid speed of deployment, integrated analytics and built-in best practices, on-demand CRM solutions can quickly vault a sales organization ahead of its rivals. And because of their flexible licensing structure, on-demand solutions can be deployed selectively, enabling businesses to deploy only as much CRM as they need.

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Brand Management - Leveraging the Power of Integrated Marketing by SAP America Inc

February 2008 - (Free Research) The evolution of consumer marketing causes everyone to think in new ways. Instead of reaching consumers through traditional media, Internet, product placement and word of mouth are good alternatives. Check out this paper for more information about integrated brand management.

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